There can be a false sense of security on the part of many ministries about the growth of their donor file.
Seasoned fundraising professionals are not as easily impressed as they were when they first began their journey on the path of philanthropic encouragement. What used to please them, like acquiring a lot of new donors, now leaves them asking the question, “Did we acquire the right kind of new donors?”
Learn more Watch the full acquisition series
Have a question for Doug about your donor acquisition? We’d love to talk with you. Contact us today