Your Annual Plan is Your Roadmap
A good annual plan is a very detailed roadmap that can get you where you need to go, but there might be detours along the way!
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To Look Forward, You Must Look Back
A successful annual plan starts with data. That’s because data can tell you almost anything about your donors and their giving behaviors
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Ask a Direct Response Pro
Q. How do we know how much of last year’s annual plan should stay the same and how much testing or new initiatives should be added in?
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The Communications Calendar
Keep your team on track all year, across all channels.
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Fundraising to Make The Biggest Impact
Dreaming big. Casting vision. That’s the exciting part—creating the ideal picture of how you want to make your greatest impact in the world.
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What to Do When Your Cookie Crumbles
There have been many changes in the world of digital advertising for nonprofits in recent years.
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A Blueprint for Better Newsletters That Yield Incredible Fundraising Results
Newsletters offer a unique opportunity to engage your donors in an exciting, highly visual way—informing them of how greatly their generosity has benefitted your organization’s recipients, making a difference in their lives for many years to come.
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Don’t Forget This Essential Fundraising Strategy
Income producing newsletters? I couldn’t believe it! It was in the mid-80s, and I was sitting in the offices of a new client who proudly showed me a copy of their monthly newsletter.
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12 Questions to Donor Focused Newsletters
Donor focused newsletters are a way for people who engage with your organization to feel connected and learn more about the good work they are helping make possible.
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Crafting an Effective Fundraising Newsletter
Newsletters are essential to fundraising strategy. They offer an opportunity to close the loop with fundraising appeals by reporting back to donors on what their generosity has accomplished.
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