There can be a false sense of comfort on the part of many ministries about the size of their donor file. This will be a message about the need for judicious segmentation, careful planning for upgrade strategies, and the.
Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their fundraising efforts.
Rarely do our passionate pursuits align with our professional ones. If you happened to have discovered this elusive secret, count yourself among…
2016 Value Proposition Index Study just released by Douglas Shaw & Associates and NextAfter answers this age-old question through qualitative and…
Many nonprofits don’t clearly define their value proposition in interactions with potential donors – which negatively impacts donations and donor relationships.
While teaching in the temple, Jesus is addressing the crowd gathered around Him. Some are asking questions to learn from Him, others are…
This week, Facebook unveiled a new set of resources for nonprofits and non-governmental organizations (NGOs), good for both the newbie and…
The Association of Fundraising Professionals (AFP), in their 2015 Fundraising Effectiveness survey, cites donor attrition at a staggering 54.3%. Across…
The media loves a good charitable works story during the Christmas season. With cameras and microphones pointed in the direction of many…
Giving Tuesday was created four years ago as an antidote to the consumerism of Black Friday and Cyber Monday – major shopping days on the…
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