Donor Focused Communication

Donor focused newsletters are a way for people who engage with your organization to feel connected and learn more about the good work they are helping make possible.

Newsletters are essential to fundraising strategy. They offer an opportunity to close the loop with fundraising appeals by reporting back to donors on what their generosity has accomplished.

Recently, we asked ourselves: Is there a better way to do newsletters so they can have a greater impact on your donor file, while also increasing the funds they raise?

If there was ever a time when people of good will were needed, today would qualify as one of the most critical in history!

Are you gaining enough donors to offset the ones you’re losing? Every nonprofit organization, regardless of how large or small they are, needs to know the answer to this question.

We’ve all probably given to a cause once and haven’t repeated our gift since our initial donation. But you can create a better relationship with your donors that will encourage them to continue giving. How?…

Donor activation and retention strategies are vital to the growth and success of your organization. Now we’re going to focus on another famous A&R duo in the direct response fundraising world: donor acquisition and reactivation.

When I started Douglas Shaw & Associates, I wanted to serve nonprofits that were looking for a partner, not a vendor.

When Bob Dylan recorded this song in New York City on October 24, 1963, our world was in a state of social upheaval.