Targeted Digital Marketing
The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where they are and…
Starstruck: Is Chasing Charity Ratings Strangling Your Nonprofit?
It happens all the time: an organization is evaluating a big expenditure and someone on the team mentions how it might affect the number of stars…
The Great Advantage of a Snail Mail Receipt
In my last blog, I urged you to not give in to pressure to use email as the channel for your thank-you letter and official donor receipt. If you remember I cited a statistic that’s pretty compelling . . . “most organizations receive as much as 30% of their direct response income from bounce-back or receipt income.” Notice I qualified my statement by using the phrase, “direct response.”
Online vs. Offline Channels as Income Sources
There are a lot of rumors, buzz, and desire to pressure you to move most of your organization’s fundraising to online channels, be it email, web…
Self-Awareness: The Best Friend of the Fundraiser
There’s an old country saying, “Don’t hire a dog and bark yourself.” In fact this is exactly what many nonprofit’s do; they hire a fundraising consultant…
A Word of Encouragement to the Development Committee of Your Board
If you find yourself on the Development Committee of your Board of Trustees, you are in a very powerful position. Next to the Finance Committee…
The AGRM 2015 Convention
It’s been a great week at the 2015 AGRM Convention! We have enjoyed getting to talk with many of you and hearing about the great work you’re doing. Please feel free to reach out to us in the coming weeks if you think of additional questions or would like to hear more about how we…
Douglas Shaw & Associates Launches New Website
Douglas Shaw & Associates, a recognized leader in multi-channel fundraising for ministries and nonprofits, launched…
The Rules of Fundraising
There are rules in fundraising, just like there are in quantum physics or any other field of study. Granted, these rules are not as complicated and…
How Often Should Our Organization Ask for Money in the Mail?
It seems like of lot of people are asking this question. It’s a reasonable thing to ask, especially if your nonprofit is thinking about trying to grow…
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