Prepare Your Data For Summer Success
As you approach the summer months, traditionally a season of reduced giving, get ahead of the curve and make sure your data is performing the way it should be.
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Rule #7: The Only Thing That Matters Is, “Does It Work?”
Building a quality development program can take several years to complete. I’ve found that it doesn’t come overnight and there are few shortcuts, if any. Mostly it’s learning the tricks of the trade, using the right tools, and serving in the apprenticeship of time. It also requires having the ability to see the potential of something that perhaps others can’t see.
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Keep Your Major Donor Relationships Sizzling
Your mid-major donors responded very well at calendar year-end, as well as the first few months of 2018. But what should you do to keep them from cutting back during the very critical summer months?
The answer is to give them special treatment now, so they feel really appreciated and that they are a critical part of your ministry. Even though mid-major donors can be classified differently from organization to organization, they should all be treated in the same way. Your extra effort will keep your ministry “top of mind” as you move into the summer months and encourage them to continue giving.
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Inside this issue: How to Grow Your Summer Fundraising
In this issue of Donor Focus we will be considering why this is exactly the right time of year to be finalizing your summer fundraising strategies . . . while you still have time
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Why I #Proclaim18
While the National Religious Broadcasters (NRB) conference has changed over the past 30 years (that’s how long I’ve been attending), one benefit has remained consistent . . .
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From the Floor: Our Report from the 2018 NRB Convention
The mood at this year’s convention is a reflective one as we remember the legacy of Billy Graham—possibly the greatest Christian broadcaster of all time—after his recent passing. His lifelong dedication to preach the gospel of Jesus Christ…
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Welcome Moving Forward!
It is our great privilege at Douglas Shaw & Associates to partner with Moving Forward as they engage their supporters and continue to expand the reach of their growing broadcast ministry.
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Welcome Haven of Rest!
Douglas Shaw & Associates is honored to partner with Haven of Rest Ministries as they live out their mission to follow the Great Commission and serve those in need.
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Acquiring Donors in Multiple Ways
Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
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Welcome Your New Donors Right
Not too long ago, I saw a deeply touching Facebook post about a humanitarian crisis. It featured a heartbreaking story and what a certain organization was doing to help those in need. I immediately clicked the “Donate” button and made a gift. Within minutes I had a receipt in my inbox and then . . .
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