New donors generally make the choice to give because they believe the organization is in a position to fulfill a specific need. But they continue to give because they have built confidence in the organization.
The stories that raise the most money often start in the hardest places. If you work in direct response fundraising, you know this already.
When a potential donor is about to click “Give Now,” they’re not just making a financial decision—they’re making a trust decision. In that moment, your donation page becomes the most important touchpoint your organization has.
Many of the fears about new technology center around the idea of machines replacing humans and crowding out meaningful interactions. Trying to connect with a customer service department but being met only with an out-of-touch chatbot can drive consumers away from the retailers who depersonalize their experience.
This Easter season is like no previous time in our experience, as we all respond to the COVID-19 crisis. But while we shelter …
Thank you for providing familiar faces and voices in an unfamiliar time, and stability in unstable times.
For many nonprofit organizations, the fall season is considered donor acquisition time. But let’s take a closer look…
As a steward of the fundraising responsibility for your organization, one of your most critical responsibilities is inviting new supporters to be involved in accomplishing your mission! And not just for today, but people who will continue to support your organization for years to come.
The start of a new year is one of the most enjoyable times of year for those of us who work in fundraising. The gifts are entered, the batches are complete, and now we get to see the cumulative impact of donors who were inspired to generosity in the last year.
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “What If I Don’t Have The Funds To Invest In Donor Acquisition?”
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