Saying “thank you” to donors is necessary (and profitable!)
There’s a great Wallace Shawn (Vizzini) line from the classic movie, The Princess Bride, that comes to mind when I hear the annual poll results…
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Donor Acquisition: When the “Widow’s Mite” Hurts Your Ministry
While teaching in the temple, Jesus is addressing the crowd gathered around Him. Some are asking questions to learn from Him, others are…
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Christmas on the Ranch
I have always found myself rooting for the underdog, the poor and beaten down. Perhaps this is what attracted me to fundraising as a…
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The Value of “Trust”
In any fundraising effort, the crux of every invitation to donate is based on trust. Trust that the organization’s leadership will be good stewards…
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Nonprofits and Social Media–Strategy by the Numbers
Social media in the nonprofit world has been steadily growing, and viral campaigns like the infamous Ice Bucket Challenge have yielded tremendous…
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Live the Give: Aubrey Hoeppner
Most of my volunteer involvement is through my church. I’m a leader for our high school youth group—sophomore girls this year—and strive to walk with them and provide encouragement as they grow in their faith during this challenging part of their lives.
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Slowing the Revolving Door in the Development Office
“The person I just met with was asking for funds for a ministry that he said is the most important mission in the Kingdom of God. But last year, he…
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Targeted Digital Marketing
The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where they are and…
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The Great Advantage of a Snail Mail Receipt
In my last blog, I urged you to not give in to pressure to use email as the channel for your thank-you letter and official donor receipt. If you remember I cited a statistic that’s pretty compelling . . . “most organizations receive as much as 30% of their direct response income from bounce-back or receipt income.” Notice I qualified my statement by using the phrase, “direct response.”
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Online vs. Offline Channels as Income Sources
There are a lot of rumors, buzz, and desire to pressure you to move most of your organization’s fundraising to online channels, be it email, web…
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