With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “Is Direct Mail Dead?”
This is a rather emotional column for me to write. On October 24th 1994, twenty-five years ago, I sat down in my dining room and began Douglas Shaw & Associates. I remember well both the excitement and the fear! Excitement, stemming from all of the opportunities…
Founder and CEO, Doug Shaw, spent years working at agencies whose clients, over time, had one common message for him: start your own company. Little did he realize that hearing those simple yet encouraging words from faithful clients 25 years ago would be the catalyst to Douglas Shaw & Associates.
Thirty percent of annual giving occurs in December when everyone’s philanthropic tendencies begin to kick into high gear. This makes it a fantastic time of year to reach beyond your new and active donors, and reengage those lapsed donors as well. But don’t stop there! This is also the perfect time to communicate with your…
As mailboxes, inboxes, and social feeds get more complex and crowded, there’s one platform out there that stands alone with a 95% open rate—text messages. Their unique ability to get a message right in front of your donors raises huge potential…
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