Making the Most of Media Opportunities for Your Ministry
The media loves a good charitable works story during the Christmas season. With cameras and microphones pointed in the direction of many…
Metrics that Matter for Fundraising Success
It’s been said by people smarter than me that “we measure what we value and we value what we measure.” I think there’s a lot of truth to that. The problem…
Targeted Digital Marketing
The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where they are and…
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