Making the Most of Media Opportunities for Your Ministry
The media loves a good charitable works story during the Christmas season. With cameras and microphones pointed in the direction of many…
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Metrics that Matter for Fundraising Success
It’s been said by people smarter than me that “we measure what we value and we value what we measure.” I think there’s a lot of truth to that. The problem…
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Targeted Digital Marketing
The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where they are and…
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