Direct Mail Fundraising

I was sitting at our dining room table when the notification . . .

There have long been (unsubstantiated) rumors of the demise of direct mail.

A new year presents the opportunity to put fresh eyes on how well you’re engaging your donors and connecting them to the impact their gifts are making.

You’ve heard a lot about data. You’ve heard repeatedly about the importance of capturing constituent data on behalf of your organization.

Perhaps this will be the year when our world will begin to heal . . .

One of the main reasons donors (both new and existing) fail to give again is because they don’t know what you did with their first gift.

A new year presents the opportunity to put fresh eyes on how well you’re engaging your donors and connecting them to the impact their gifts are making.

COVID-19 has affected all of us profoundly. It changed the way we serve the public, interact with coworkers, and even the way we fundraise.

You and I have something in common with every other human being on earth…no matter where we look, people are adjusting their lives to withstand the pandemic of COVID-19.

For most organizations, the month of December brings in about 30-40% of their annual online giving. It probably doesn’t surprise you to hear that the last week of the year. . .