The Power in Creating Connections
A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of the same angst as we consider all of the challenges of staying on top of the latest best practices.
The Gift of Testing – From Gut Instinct to Proven Response
It’s the word that can strike fear into the heart of every schoolchild, but in the language of fundraising, testing is a gift. It’s a gift of…
Building an Integrated, Multichannel Campaign
To the average person standing in line next to you at the grocery store, the title of this article could be quite confusing. Just look at the…
6 Simple Ways to Connect with Your Donors on #GivingTuesday
Giving Tuesday was created four years ago as an antidote to the consumerism of Black Friday and Cyber Monday – major shopping days on the…
Targeted Digital Marketing
The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where they are and…
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