Your Most Valuable Quality During Year-End
The year-end giving season is a busy time, when development staff work fast and furiously to keep donor processes running smoothly
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Upcoming Webinar: Preparing For The Unexpected
Change—the inevitable constant. And with change, comes challenges.
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Inside the Issue: Your Annual Plan is a Roadmap
“So, how much money are you going to raise this year, Doug?”
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Your Annual Plan is Your Roadmap
A good annual plan is a very detailed roadmap that can get you where you need to go, but there might be detours along the way!
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To Look Forward, You Must Look Back
A successful annual plan starts with data. That’s because data can tell you almost anything about your donors and their giving behaviors
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Ask a Direct Response Pro
Q. How do we know how much of last year’s annual plan should stay the same and how much testing or new initiatives should be added in?
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The Communications Calendar
Keep your team on track all year, across all channels.
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Fundraising to Make The Biggest Impact
Dreaming big. Casting vision. That’s the exciting part—creating the ideal picture of how you want to make your greatest impact in the world.
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What to Do When Your Cookie Crumbles
There have been many changes in the world of digital advertising for nonprofits in recent years.
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A Blueprint for Better Newsletters That Yield Incredible Fundraising Results
Newsletters offer a unique opportunity to engage your donors in an exciting, highly visual way—informing them of how greatly their generosity has benefitted your organization’s recipients, making a difference in their lives for many years to come.
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