The only thing certain about 2021 is uncertainty. You can’t anticipate your donors’ personal circumstances or their confidence to keep giving as usual.
The front cover of this issue pretty well sums up cross-country . . .
The difference between a message that is read and one put directly in the trash is simple . . .
Direct response fundraising is often misunderstood, even within the organizations that rely on . . .
We’re coming up on the halfway point of 2021, which means now is the time to perform a mid-year check-in with . . .
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