Emergency Response: There is No Time To Lose!
Just days after Hurricane Harvey ripped through Texas and Louisiana, I was sitting in a session at the DMA Nonprofit Federation convention…
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Inside this Issue: Closing the Gap
You may have already ended your fiscal year, but in Judeo-Christian cultures we are clearly on the doorstep to “the giving season.” That is why this issue of Donor Focus is committed to helping you finish the calendar year well.
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“It’s the end of the year and we’re behind budget—what can we do?”
It looks like you’re not going to meet the year-end budget. Don’t let the panic consume you, the tools for a successful year-end campaign are available.
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Major Donors Love to Give at Year-End!
Here’s a great opportunity for you to significantly boost your income before the calendar changes to January 2018. It is relatively inexpensive for the amount of money it raises and ANYBODY can do it.
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Inside the Issue: There’s Still Time
There is still time to positively impact your donated income by the stroke of midnight on December 31!
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More Reasons Your Communication Ends Up in the Trash
Once you’ve identified the right people to get your communications, the real challenge is to get your donor or prospect to open the envelope or read the email. You need to break through the clutter.
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The Number 1 Reason Why Your Communications End Up in the Trash
For years, I’ve heard people (even those in the direct response business) say that they open their mail over the trash can so they can rid themselves of the dreaded junk mail. And in the digital world it’s even easier to be ignored.
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The Power in Creating Connections
A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of the same angst as we consider all of the challenges of staying on top of the latest best practices.
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Weighing in at 600% Direct Mail is Still the Heavyweight Champion
Recently the Data Marketing Association (DMA) reported that mail outperformed all digital channels by nearly 600 percent. This industry watchdog measures and represents all channels of direct response…
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Saying “thank you” to donors is necessary (and profitable!)
There’s a great Wallace Shawn (Vizzini) line from the classic movie, The Princess Bride, that comes to mind when I hear the annual poll results…
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