You Had Me at Thank You
Taking the time to personally write a thank-you letter is one of the best (and easiest) ways to nurture a long-lasting donor relationship.
Getting Lost in Service
When was the last time you lost yourself in service to others?
Last week? Last month? Maybe a couple of years ago. For me, it wasn’t too long ago. Every summer for the last nine years, I have packed my things and spent a week of vacation on the shores of Lake Geneva in Wisconsin at Camp One Step; a summer camp for children and youth with cancer.
Making a Difference Together
Partnerships must be built on a foundation of trust. Be it a relationship between you and those you serve, your donors or an agency like ours, trust is what will define you and your success.
Four Things to Consider When Choosing Your Next CRM Platform
Selecting a new Customer Relationship Management (CRM) platform is a critically important task and one that can have various levels of complexity. There is a large amount of information to be learned and implemented, and considerations should be given to how the platform impacts the growth of your organization.
How to Maximize Your Annual Tax Statement Mailing
Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
Welcome Riverside Healthcare!
We are delighted to announce our partnership with Riverside Healthcare, a fully integrated healthcare system in Illinois.
Welcome Shepherd Center!
We’re privileged to announce our partnership with Shepherd Center, ranked among the nation’s top ten rehabilitation hospitals for spinal cord and brain injury.
Three Ways to Improve Your Fundraising Letters
There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and any other direct response communications. I want to give you three secrets that I’ve used over the years to write effective direct mail and digital copy.
WARNING: This Is Your Last Issue
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
It’s Like Velcro . . .Multi-Channel Strategies and Why They Matter
Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
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