From GivingTuesday Campaign to Growth Opportunity
Has GivingTuesday lost its fundraising power?
With crowded inboxes and year-end campaigns starting earlier every year, it’s easy to see why some nonprofits are asking the question.
Has GivingTuesday lost its fundraising power?
With crowded inboxes and year-end campaigns starting earlier every year, it’s easy to see why some nonprofits are asking the question.
LAY THE GROUNDWORK
1. Identify your goal. How much money do you need to raise by December 31?
2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year.
Are you gaining enough donors to offset the ones you’re losing? Every nonprofit organization, regardless of how large or small they are, needs to know the answer to this question.
For many nonprofit organizations, the fall season is considered donor acquisition time. But let’s take a closer look…
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