Thirty percent of annual giving occurs in December when everyone’s philanthropic tendencies begin to kick into high gear. This makes it a fantastic time of year to reach beyond your new and active donors, and reengage those lapsed donors as well. But don’t stop there! This is also the perfect time to communicate with your…
Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
As you look ahead into the new year, it is important that you take a few minutes to review your process for engaging with supporters who have recently entrusted you with their email address.
Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
Here’s a great opportunity for you to significantly boost your income before the calendar changes to January 2018. It is relatively inexpensive for the amount of money it raises and ANYBODY can do it.
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