Donor Acquisition: The Cold Call of Fundraising
During acquisition season you’re not talking to your donors, you’re talking to people who know little to nothing about you. Within the few seconds you have their attention…
It’s time to acquire better donors
There can be a false sense of security on the part of many ministries about the growth of their donor file.
Newsflash: This isn’t about you
When it comes to acquisition it’s not about us—it’s about what the donor responds to. Learn more in today’s installment to our donor acquisition video series from Doug Shaw.
How Many Donors Do you Need?
The latest video in our donor acquisition series tackles one of the foundational questions for your acquisition season. Properly answering this question helps ensure that you’re not only responding to the leaks in your ship—you’re planning for growth.
Every Ship Leaks – The Importance of Donor Acquisition
Whether or not your organization is aware—you are in a leaky ship. Watch the latest in our video series on navigating the dangerous waters of donor acquisition.
Rule #60: An Effective Chief Development Officer is a Gift to the Spirit
When I first met her, she was sitting in the office of the CEO. The ministry headquarters was housed in an old apartment building. Not much to look at, the apartments had been converted into offices
Partners in the World of Changing Lives
Confession time: Some days, usually after hours of spreadsheets and PowerPoint, I wonder whether my days would be better spent working for a ministry. After all, they’re the ones doing the real work.
Get on the Road to Better Donor Acquisition
Need more and better donors? Our acquisition program has seen success at bringing in more donors to the donor file with a higher average gift and long term donor value.
RULE #51: Small donors can cost you money
Seasoned fundraising professionals are not as easily impressed as they were when they first began their journey on the path of philanthropic encouragement. What used to please them, like acquiring a lot of new donors, now leaves them asking the question, “Did we acquire the right kind of new donors?”
RULE #48: Talk to your donors, not about yourself
The good news is there is a way to cut through all the noise and involve donors and prospective donors in the ministry you serve.
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