February 18, 2022 Douglas Shaw & Associates

Reducing Donor Churn

There are donors who give regularly, and then there are donors who give once and never respond again. Donor churn is costly, and reducing it is key to lifelong success as an organization.

Learn how to turn new donors into regular ones. You’ll evaluate various aspects of your program, including messaging, channel selection, and timing with a self-evaluative checklist to help you identify the strengths and gaps of your program. Join us with special guest, Jennifer Wojcikowski, CFRE, Director of Annual Giving, Greater Chicago Food Depository to go over this incredibly valuable topic.