Planning for Unpredictable Times: Key Updates to Make Your 2021 Fundraising Plan

The only thing certain about 2021 is uncertainty. You can’t anticipate your donors’ personal circumstances or their confidence to keep giving as usual. Now more than ever, you must be attentive to your donors. Even amidst the swirl of uncertainty, there are action steps you can take to start the year off strong. This will be the best hour you spend at work in January as you examine ways to strengthen the bond with your donors for maximum giving in 2021.