Multi-Generational Fundraising

Donor Focused Communication

A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!

10 Apr 2019

How to Reach Donors from Every Generation!

A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles,…

Doug Shaw

Donor Focused Communication

Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications.

10 Apr 2019

The Importance of Multi-Generational Fundraising

Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby…

Douglas Shaw & Associates