Insights for Your Impact
Over three decades of key learnings in direct response fundraising—all in one place for you.
Blog Posts
Our Latest Articles and Findings
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WE WOULDN’T BE SERVING YOU WELL IF WE DIDN’T TELL YOU . . .
Here at Douglas Shaw & Associates, we believe we owe you the truth about direct response fundraising as we know it. Hopefully, those we have the privilege of serving as client-partners can vouch for us on this point. -
FINDING YOUR PACE: Identifying the Right Donor Acquisition Balance for Growth
I wouldn’t call myself a ‘runner.’ To me, runners are people who thrive on running—who find it exhilarating and energizing. I do run—because it’s good for me and I want to stay healthy—but I’m more of a “need a pep talk to make it up this hill” kind of runner. -
DONOR ENGAGEMENT MATTERS: Building and Maintaining Strong Relationships
On a daily basis at home, I have a growing population of wild chickens that like to hang around, climb the trees, and make a mess of my garden. In today’s climate, with egg prices the way they have been, you might say that I live on a modern-day goldmine. But when you also have a dog . . . things can get wild.
Books
Proven tools that will prepare you—and your team—to multiply your amazing impact!
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The Six Essentials of Rapidly Growing NonprofitsThe Six Essentials of Rapidly Growing Nonprofits is a book written for everyone who serves by working in a nonprofit organization. For nearly 40 years, the author, Douglas Shaw, has observed nonprofit organizations through the lens of an employee and as a consultant. He serves as Chairman of the Board/CEO of Douglas Shaw & Associates, a highly effective direct response fundraising firm. He’s seen and served charitable causes of all kinds as they’ve sought to grow. What are the common traits all rapidly growing nonprofits share? You hold in your hands the answers to this oft-asked question!
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More Rules of FundraisingMore Rules of Fundraising — a continuation of The Rules of Fundraising — is an authoritative guide for nonprofits. Written by Douglas K. Shaw, Founder/Chairman of the Board and CEO of Douglas Shaw & Associates, this book provides insights from years of assisting organizations around the country. -
The Rules of FundraisingThe Rules of Fundraising is an authoritative guide for nonprofits. Written by Douglas K. Shaw, Founder/Chairman of the Board and CEO of Douglas Shaw & Associates, this book provides insights from years of assisting organizations around the country.
Webinars
These webinars are all free for you to watch at your convenience. There’s valuable information in each one, and they make for great direct response fundraising resources. We hope you find them useful for your organization. Please feel free to contact us with any questions you have regarding the content in these videos or to request a webinar topic.
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Is Your Offer Fundable?
Join us as our team walks you through the art and science of crafting fundable offers that deeply resonate with your donors . . .
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Cracking the Code: Strategies for Effective Donor Segmentation
Are you struggling to keep up with the constantly changing fundraising landscape? Don’t worry, there is hope!
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Year End Strategies for Your Digital Fundraising
Are you struggling to keep up with the constantly changing fundraising landscape? Don’t worry, there is hope!
Webisode Series
Free Webisode: 2024 Donor Scorecard
Get quick access to the top insights and tactics that organizations are using to communicate with their new donors from the Donor Experience Scorecard.
Donor Experience Research
Over 100 nonprofits studied—here’s what we found . . .
2025 Donor Experience Scorecard
The successful journey from transforming a new online donor into a long-term partner begins with your nonprofit’s strategy on Day One. Our 2025 Donor Experience Scorecard is your guide to strengthening donor relationships and building sustainable support for your organization’s future.
