The Power of Donor Segmentation
In fundraising, success isn’t just about casting a wide net. It takes precision—connecting with the right donors, with the right message, at the right time.
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Christmas . . . Reconnecting With The Ancient
Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
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Inside the Issue: Reconnect with Lapsed Donors
Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
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Leveraging Technology to Reactivate and Retain Donors
Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
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Rebuilding Meaningful Relationships
Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
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Understanding Fundraising Trends: Navigating the Ups and Downs
Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
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Why Good Missions Still Fail
In Why Good Missions Still Fail, Brittané Dodwell (Creative Director at Douglas Shaw & Associates) explores a reality many nonprofits and ministries face: Good missions can still fail to inspire donor response when the fundraising offer itself is unclear, not urgent, or overly organization focused.
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We Don’t Get to Make the Rules
In We Don’t Get to Make the Rules, Isabelle Muñoz (Consultant for Client Services at Douglas Shaw & Associates) explains that while the mission itself may be deeply meaningful and eternal, donor behavior is still shaped by very human patterns of emotion, connection, and invitation.
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