Rebuilding Meaningful Relationships
Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
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Understanding Fundraising Trends: Navigating the Ups and Downs
Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
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Earning a Donor’s Trust Through Small, Strategic Steps
New donors generally make the choice to give because they believe the organization is in a position to fulfill a specific need. But they continue to give because they have built confidence in the organization.
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The Most Dangerous Stories in Fundraising
The stories that raise the most money often start in the hardest places. If you work in direct response fundraising, you know this already.
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Why Your Donation Page Technology Matters More Than You Think
When a potential donor is about to click “Give Now,” they’re not just making a financial decision—they’re making a trust decision. In that moment, your donation page becomes the most important touchpoint your organization has.
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Using Technology to Build Trust with Your Donors—Supporting Relationships
Many of the fears about new technology center around the idea of machines replacing humans and crowding out meaningful interactions. Trying to connect with a customer service department but being met only with an out-of-touch chatbot can drive consumers away from the retailers who depersonalize their experience.
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