Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
As stewards responsible for thousands of donors, these relationships may feel overwhelming, even in optimistic seasons. But nagging uncertainty has the potential to make the burden even heavier.
This year’s buzzword: Uncertainty. A year filled with twists and turns . . . and if we are guaranteed one thing next year, it’s probably more curveballs.
As a seasoned fundraiser yourself, I’m sure you know that your donors give because they are aligned with your shared mission.
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