Donor Focus February 2025

Here at Douglas Shaw & Associates, we’ve learned that guessing about critical fundraising information is a sure-fire formula for poor decision-making.

Your donor data is invaluable, and your database contains critical information about your supporters—their giving history, preferred communication channels, and responsiveness to various appeals.

Incorporating AI and data analytics into fundraising efforts is more than just a strategy; it’s a pathway to building lasting donor relationships.

Tracking is one of the key elements to achieving success in a digital acquisition campaign.