Amy leads the creative team at Douglas Shaw & Associates, overseeing the strategy and production of direct response omnichannel creative for the organizations we serve. She manages a multidisciplinary team of strategists, creatives, and developers to deliver integrated, high-performing fundraising campaigns that drive measurable results for our partners.

With a career rooted in digital fundraising, Amy brings deep expertise in data-informed strategy, testing, and optimization. She has spent years helping nonprofits adapt to an ever-evolving digital landscape—developing unique and customized solutions that expand reach, deepen donor relationships, and increase long-term value. Her leadership ensures that dynamic strategy, creative excellence, and performance accountability go hand in hand across every channel.

Amy began her career in the for-profit sector before feeling a strong calling to apply her skills to work that directly benefits others. Since then, she has helped generate hundreds of millions of dollars for nonprofit organizations and is frequently recruited to share insights on digital innovation, creative strategy, and fundraising effectiveness. What motivates her most is empowering teams and seeing the real-world impact of the organizations she serves.