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  • Man and woman with glasses looking at paperwork
    DONOR ENGAGEMENT MATTERS: Building and Maintaining Strong Relationships
    On a daily basis at home, I have a growing population of wild chickens that like to hang around, climb the trees, and make a mess of my garden. In today’s climate, with egg prices the way they have been, you might say that I live on a modern-day goldmine. But when you also have a dog . . . things can get wild.
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  • Woman in pink shirt running
    FINDING YOUR PACE: Identifying the Right Donor Acquisition Balance for Growth
    I wouldn’t call myself a ‘runner.’ To me, runners are people who thrive on running—who find it exhilarating and energizing. I do run—because it’s good for me and I want to stay healthy—but I’m more of a “need a pep talk to make it up this hill” kind of runner. 
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  • WE WOULDN’T BE SERVING YOU WELL IF WE DIDN’T TELL YOU . . .
    Here at Douglas Shaw & Associates, we believe we owe you the truth about direct response fundraising as we know it. Hopefully, those we have the privilege of serving as client-partners can vouch for us on this point. 
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  • square images in rows and columns of people looking and smiling at camera
    MORE DONORS, MORE IMPACT: A Proven Formula for Fundraising Growth
    In my 40+ years of raising funds for nonprofits, two facts have remained consistently clear: More income is always needed to serve more people, and more income is expected every year. 
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  • It’s Douglas Shaw & Associates’ 30th Anniversary Year . . . So Why Should You Care?
    One of the things we’ve learned over the past 30 years is that donors generally do NOT find the anniversary of a nonprofit organization to be a sufficient reason to give a gift! Of course, we learned it the way most of us do . . . by making mistakes.
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  • INNOVATING FOR IMPACT: Small Steps, Big Results
    Thirty years ago, in 1994, I found myself stuck on the couch. A series of injuries left me unable to go outside and play like my friends. Instead, I spent hours with a stack of books and a mind that wouldn’t quit.
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  • FUNDRAISING PRINCIPLES: What’s Stood the Test of Time?
    That’s a long time to partner with the nonprofit community. It’s even more amazing when you think of all the many changes Douglas Shaw & Associates has witnessed in nonprofit fundraising—but more importantly, how much has stayed the same.
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  • Celebrating Thirty Years
    Here at Douglas Shaw & Associates, we’ve learned that guessing about critical fundraising information is a sure-fire formula for poor decision-making.
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  • The Value of Reporting
    Your donor data is invaluable, and your database contains critical information about your supporters—their giving history, preferred communication channels, and responsiveness to various appeals.
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