Insights for Your Impact
Over three decades of key learnings in direct response fundraising—all in one place for you.
This comprehensive resource keeps you on the cutting-edge of what the data reveals, what strategies work best, and how to make smarter decisions about who you communicate with, how donors experience giving, and when they are most likely to respond on their journey with your ministry.
Blog Posts
Our Latest Articles and Findings
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Hiding in Plain Sight
What if meaningful fundraising growth didn’t require a major new campaign, a complete website overhaul, or a dramatic change in strategy? What if some of your biggest opportunities were actually found in the smallest changes? -
From Decline to Growth: What Turnaround Campaigns Have in Common
Every nonprofit leader eventually faces decisions that do not come with easy answers. In these moments, the value of a fundraising consultant isn’t measured by the number of campaigns they have managed or the strategies they have recommended. It comes down to something much simpler: -
How Adding SMS Reinforcement to a Direct Mail Appeal Increased Lapsed Donor Reactivation by 571%
How do you know if a new idea will work to strengthen your donor file? Test, test, test. It’s a “simple” solution, but it typically garners big answers that give you guidance on what to do next.
Donor Focus Newsletter
Fundraising insights and practical tools delivered straight to your mailbox.
Books
Proven tools that will prepare you—and your team—to multiply your amazing impact!
CURATIVE CULTURE STEPPING AWAY FROM A TOXIC WORKPLACE
In his newest book, Douglas Shaw redefines a healthy work culture, based on his 45+ years of experience leading teams and guiding organizations across the country. Curative Culture | Stepping Away from a Toxic Workplace offers real-world examples for leaders who want to step away from a toxic environment, build a more profitable business, and achieve excellence. Through thoughtful stories and practical insight, Doug invites leaders and teams to imagine a better way of working—rooted in trust, dignity, and shared humanity.
The Rules of Fundraising
This book is an authoritative guide for nonprofits. There are inviolate rules for successful fundraising. Most people don’t know them, and that includes nonprofit board members, CEO’s and development officers. Douglas K. Shaw, Founder/Chairman of the Board and CEO of Douglas Shaw & Associates, has taken his 45+ years of fundraising experience and written them down (for perhaps the very first time). This volume contains 35 of the most fundamental rules, and explains them with entertaining stories. Not following these rules will likely lead you to a much longer learning curve, and quite possibly failure.
More Rules of Fundraising
In his second book, Douglas K. Shaw, Founder/Chairman of the Board and CEO of Douglas Shaw & Associates, continues on where The Rules of Fundraising leaves off. An additional 35 rules, never before written down, that must be used in order to be a success in your fundraising efforts.
The Six Essentials of Rapidly Growing Nonprofits
What are the common traits all rapidly growing nonprofits share? This book holds the answers to this oft-asked question! A must read for everyone who serves by working in a nonprofit organization, including board members, CEOs, and Development Officers. Written by Douglas K. Shaw, Founder/Chairman of the Board and CEO of Douglas Shaw & Associates.
Webinars
These webinars are all free for you to watch at your convenience. There’s valuable information in each one, and they make for great direct response fundraising resources. We hope you find them useful for your organization. Please feel free to contact us with any questions you have regarding the content in these videos or to request a webinar topic.
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Is Your Offer Fundable?
Join us as our team walks you through the art and science of crafting fundable offers that deeply resonate with your donors . . .
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Cracking the Code: Strategies for Effective Donor Segmentation
Join us as our team walks you through the art and science of crafting fundable offers that deeply resonate with your donors . . .
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Year End Strategies for Your Digital Fundraising
Are you struggling to keep up with the constantly changing fundraising landscape? Don’t worry, there is hope!
