Inside this issue: Do You Have the Right Strategies for the Season Ahead?

Do You Have the Right Strategies for the Season Ahead?

Doug Shaw Data & Analytics, Digital, Direct Mail, Donor Focus Newsletter, Fundraising Leave a Comment

In this issue of Donor Focus, we’ll be addressing best practices for increasing your organization’s income in 2019; how to look ahead at the Essential Components for your Digital Welcome Series for newly acquired online donors. Together, we’ll see how to Learn Lessons from This Year in order to apply them to next year

Get Lapsed Donors Back

It’s A Good Time To Get Your Donors Back

Jonathan Steck Data & Analytics, Digital, Direct Mail, Donor Focus Newsletter Leave a Comment

If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.

Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.