Are you taking your first steps toward establishing your 2019 fundraising goals? Your success can likely be found in your data and more importantly, what it might be telling you. It’s easy to get tangled in the weeds when analyzing your data, so we suggest that you start with a high-level look at your results, then ask yourself, “why?”
As you close the books on 2018, now is the time to review your donor file trends and gather information you need to improve your fundraising in 2019.
In this issue of Donor Focus, we’ll be addressing best practices for increasing your organization’s income in 2019; how to look ahead at the Essential Components for your Digital Welcome Series for newly acquired online donors. Together, we’ll see how to Learn Lessons from This Year in order to apply them to next year
Don’t Guess! Get your 2019 direct response fundraising off to the right start by knowing what data you need to analyze and how it can be used to get better results.
Selecting a new Customer Relationship Management (CRM) platform is a critically important task and one that can have various levels of complexity. There is a large amount of information to be learned and implemented, and considerations should be given to how the platform impacts the growth of your organization.
If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.
Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.
As you approach the summer months, traditionally a season of reduced giving, get ahead of the curve and make sure your data is performing the way it should be.
Join us for a FREE webinar that explains tested techniques on reading your data accurately.
Not long ago, a development professional for a ministry commented: “I know how to pull reports from my system, but I don’t know how to read them!” And he isn’t alone…
What you are holding in your hand, or looking at on your screen, is our final issue of Donor Focus for this year. All 40 of us here at Douglas Shaw & Associates hope that you’ve found some useful content to help you along your way.
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