We build our clients' annual fundraising and communications plans, forecasts, and budgets on a solid, proven foundation. Beginning with the intelligence and insights gained from the file audit and decision-tree modeling processes, we add the thorough information and knowledge gathered from past performance histories and results, client meetings, and ongoing communications. We then combine all that with the wisdom that comes from more than 25 years of fundraising and communications experience to build your annual plan and forecast projections.
We tailor each plan to fit the seasonal needs of your organization or ministry-from new donor acquisition and donor cultivation, to renewal and upgrade strategies and programs. We identify elements that warrant testing, such as mail and media strategies. And these test results inform ongoing plans, tactics, forecasts
and budgets.
We also provide an accurate means to measure the effectiveness of your fundraising plans and programs by using the Net Yield Per Thousand (NYPM) metric. This metric enables us to compare net income results across all appeals and programs. Because NYPM is a true measure of effectiveness, it's a more accurate indicator
of stewardship.
Our annual fundraising plans for our clients are comprehensive,
our forecasts realistic and our budgets pragmatic.