Understanding your donors is the most important element to communicating and building lasting relationships with them. The key to this understanding is a donor file audit. A thorough and confidential file audit, conducted by our skilled and experienced team of analysts, reveals a clear picture of your donor base. Depending on the results of this file audit, we may also recommend conducting further quantitative and/or qualitative research to deepen our understanding of your donors’ demographics, giving patterns, motivations, and preferences.
With your approval, our analysts can then provide deeper modeling of your file, to identify and refine segmentation strategies, so your appeals are sent only to those donors most likely to respond. This modeling enables you to mail lower quantities, saving significant production and postage costs, while maximizing net income.
The intelligence and insights gathered from the file audit, as well as any additional authorized research and modeling processes are compiled and reported to you on an ongoing basis. These reports also inform the annual strategic plans and forecasts created on your behalf.