Understanding your donors is the most important element to communicating and building lasting relationships with them.
The key to this understanding is a donor file audit. A thorough and confidential file audit, conducted by our very skilled and experienced team of analysts, is where a clear picture
of your donor base emerges.
Upon your approval, our analysts are then able to provide deeper decision-tree modeling of your file, to identify and refine segmentation strategies, so that appeals are sent only to those donors who are most likely to respond. This modeling enables our clients to mail lower quantities, saving significant production and postage costs, while still maximizing net income.
The intelligence and insights gathered from the file audit and decision-tree modeling processes (when authorized) are compiled and reported to our clients on an ongoing basis. These reports also inform our annual strategic plans and forecasts for our clients.