Social network management requires a large amount of content and changes pop up unexpectedly that require a constant adjustment of strategy and tactics. This takes a significant investment of time and staff. But can you really walk away from Facebook?
Did you know that many organizations, maybe just like yours, raise a staggering 25% of their annual budget in the month of December alone?
An excellent pool of passionate supporters who don’t sign up for email communications, don’t sign advocacy pledges, and aren’t becoming financial donors is a fundraising dead-end. That’s why Amy Sewell, our Director of Digital Solutions, goes to work BEYOND engagement and gets to the heart of conversion.
Did you know that you can put a message in front of the same donors online that you are reaching through direct mail?
In the Digital Solutions team at Douglas Shaw & Associates, we’re passionate about all things digital. Not because it’s new—some of us have been working in the digital space for over 20 years—and not because it’s the perfect solution.
Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their fundraising efforts.
2016 Value Proposition Index Study just released by Douglas Shaw & Associates and NextAfter answers this age-old question through qualitative and…
Many nonprofits don’t clearly define their value proposition in interactions with potential donors – which negatively impacts donations and donor relationships.
This week, Facebook unveiled a new set of resources for nonprofits and non-governmental organizations (NGOs), good for both the newbie and…
It’s the word that can strike fear into the heart of every schoolchild, but in the language of fundraising, testing is a gift. It’s a gift of…
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