It can feel like a Holy Grail of sorts, but it’s no legend. A successful monthly donor program is within the grasp of any nonprofit, as long as it is set up properly to avoid several common pitfalls.
None of us enjoy receiving a negative call from a donor. But there are steps you can take that can prevent you from losing much-needed income.
Social network management requires a large amount of content and changes pop up unexpectedly that require a constant adjustment of strategy and tactics. This takes a significant investment of time and staff. But can you really walk away from Facebook?
As fundraisers, we celebrate the generosity of those who have continued to stand with us, and the new supporters who’ve just trusted us with a first-time gift. In this issue of Donor Focus you’ll find more helpful ways to care for those who stand with you in supporting your mission.
Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
As you close the books on 2018, now is the time to review your donor file trends and gather information you need to improve your fundraising in 2019.
As you look ahead into the new year, it is important that you take a few minutes to review your process for engaging with supporters who have recently entrusted you with their email address.
As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often wondered if that number is driven by the costs to increase services to those being served, or just an arbitrary goal. But, as the person responsible for making it happen, you need a plan!
In this issue of Donor Focus, we’ll be addressing best practices for increasing your organization’s income in 2019; how to look ahead at the Essential Components for your Digital Welcome Series for newly acquired online donors. Together, we’ll see how to Learn Lessons from This Year in order to apply them to next year
It’s fall! The most blessed of all fundraising seasons is upon us! As a fundraiser, my adrenaline levels naturally increase this time of year. We get to see if all of our well-laid plans will yield the harvest we’ve so carefully planted and watered during the year.