Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
As you close the books on 2018, now is the time to review your donor file trends and gather information you need to improve your fundraising in 2019.
As you look ahead into the new year, it is important that you take a few minutes to review your process for engaging with supporters who have recently entrusted you with their email address.
As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often wondered if that number is driven by the costs to increase services to those being served, or just an arbitrary goal. But, as the person responsible for making it happen, you need a plan!
In this issue of Donor Focus, we’ll be addressing best practices for increasing your organization’s income in 2019; how to look ahead at the Essential Components for your Digital Welcome Series for newly acquired online donors. Together, we’ll see how to Learn Lessons from This Year in order to apply them to next year
Don’t Guess! Get your 2019 direct response fundraising off to the right start by knowing what data you need to analyze and how it can be used to get better results.
There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly influenced by what we, as fundraisers, communicate. Here are three ways that you can influence your donor’s giving patterns and potentially increase retention rates…
Did you know that many organizations, maybe just like yours, raise a staggering 25% of their annual budget in the month of December alone?
It’s fall! The most blessed of all fundraising seasons is upon us! As a fundraiser, my adrenaline levels naturally increase this time of year. We get to see if all of our well-laid plans will yield the harvest we’ve so carefully planted and watered during the year.
Wiley, our active donors range in age from 50-65 years of age, yet I’m concerned we’re missing out on attracting new donors. Should we change what we’re doing and focus on getting younger donors?