Did you know that many organizations, maybe just like yours, raise a staggering 25% of their annual budget in the month of December alone?
It’s fall! The most blessed of all fundraising seasons is upon us! As a fundraiser, my adrenaline levels naturally increase this time of year. We get to see if all of our well-laid plans will yield the harvest we’ve so carefully planted and watered during the year.
Wiley, our active donors range in age from 50-65 years of age, yet I’m concerned we’re missing out on attracting new donors. Should we change what we’re doing and focus on getting younger donors?
Taking the time to personally write a thank-you letter is one of the best (and easiest) ways to nurture a long-lasting donor relationship.
Partnerships must be built on a foundation of trust. Be it a relationship between you and those you serve, your donors or an agency like ours, trust is what will define you and your success.
There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and any other direct response communications. I want to give you three secrets that I’ve used over the years to write effective direct mail and digital copy.
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “Is Direct Mail Dead?”
It’s not just the weather that’s hot: fundraisers like you and me are in the midst of sweating the details of finalizing our fall fundraising plans. That’s why there’s no better time to look at insights to make your holiday season efforts more joyful and successful!