When emergency strikes, you need funds raised . . . and FAST! But, most channels have a natural time delay due to printing, mailing, or producing media. In the digital world, though, you can eliminate that lag time and literally start to mobilize donors right away.
Boy, I tell ya, I’m almost afraid to turn on the television these days! The news is mostly tumultuous at best. The din of politics hurts my head and man’s brutality to man hurts my heart! But I must say, it gives all the more meaning to the work we all share . . . giving hope to those who are in need of some good news!
Your digital channel is an essential tool for turning prospects into new donors, cementing that relationship, and inspiring the all-important next gift. Done well, your organization can turn its digital footprint into a system to support and enable your organization’s long-term growth.
Once you’ve identified the right people to get your communications, the real challenge is to get your donor or prospect to open the envelope or read the email. You need to break through the clutter.
For years, I’ve heard people (even those in the direct response business) say that they open their mail over the trash can so they can rid themselves of the dreaded junk mail. And in the digital world it’s even easier to be ignored.
In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.
In the Digital Solutions team at Douglas Shaw & Associates, we’re passionate about all things digital. Not because it’s new—some of us have been working in the digital space for over 20 years—and not because it’s the perfect solution.
A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of the same angst as we consider all of the challenges of staying on top of the latest best practices.
Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their fundraising efforts.
2016 Value Proposition Index Study just released by Douglas Shaw & Associates and NextAfter answers this age-old question through qualitative and…