Get Lapsed Donors Back

It’s A Good Time To Get Your Donors Back

Jonathan Steck Data & Analytics, Digital, Direct Mail, Donor Focus Newsletter Leave a Comment

If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.

Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.