As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often wondered if that number is driven by the costs to increase services to those being served, or just an arbitrary goal. But, as the person responsible for making it happen, you need a plan!
Wiley, our active donors range in age from 50-65 years of age, yet I’m concerned we’re missing out on attracting new donors. Should we change what we’re doing and focus on getting younger donors?
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “Is Direct Mail Dead?”