Pokorny Joins Douglas Shaw as V.P. – Client Services
WEST CHICAGO, Ill. – Ray Pokorny has been named vice president of client services at Douglas Shaw & Associates (DSA), a full-service fundraising and communications agency serving international and national faith-based nonprofit organizations and ministries.
“Ray Pokorny has lent his vast experience to a number of national ministries, and we’re excited that our clients will benefit from his knowledge and wisdom,” said Douglas Shaw, chairman and chief executive officer of DSA. “His integrated marketing skills and fundraising and online communications skills will be invaluable to our firm as we continue to help nonprofits overcome the challenges of the economic downturn.”
“The team at DSA has a tremendous passion for helping its clients advance their missions,” said Pokorny. “I’m excited to bring my online and integrated communications experience to the company to help continue to impact ministries and the thousands of people around the world that they serve.”
Pokorny has a bachelor’s degree in business administration and marketing from the University of Illinois, Champaign-Urbana, and more than 30 years of experience in advertising, marketing, strategic planning, sales, fundraising, promotion, research and product development.
Prior to accepting his position at DSA, Pokorny was vice president of online marketing and communications for the International Fellowship of Christians and Jews (IFCJ). He led the team that helped IFCJ grow its online revenue from 2005-2008 and have it also account for a higher percentage of total income.
Pokorny also served as the vice president of client services at Leo Burnett, one of the top advertising agencies in the world, helping build business with accounts such as United Airlines, Keebler Cookies and Samsonite Luggage. Additionally, he served in a variety of marketing, strategic planning, product development, publishing and fundraising roles for a broad spectrum of Christian ministries, including Focus on the Family, Moody Publishers, Project Partner with Christ, Total Living Network, Ramah International and FamilyLife.
Streiff Joins Douglas Shaw as Senior V.P. – Client Services
WEST CHICAGO, Ill. – Eric Streiff has been named senior vice president of client services at Douglas Shaw & Associates (DSA), a full-service fundraising and communications agency serving international and national faith-based nonprofit organizations and ministries.
“We are delighted to have a man of Eric Streiff’s experience, expertise and passionate commitment to join our firm,” said Douglas Shaw, chairman and chief executive officer of DSA. “He has more than 20 years of strategic leadership, organizational management and in-depth response marketing experience.”
“DSA has a tremendous reputation for delivering positive results for the clients they serve across the U.S. and Canada. Everyone in the company is deeply passionate and personally committed to the various ministries and charities we serve,” said Streiff.
“I hope to bring a unique perspective based on a rich and varied professional experience, which includes creating successful and innovative fundraising strategies that integrate direct mail, online, radio/DRTV and telemarketing initiatives among others,” he said. “I also plan to further develop the DSA client services team, which already is considered the ‘best in the business,’ and help the clients we serve exceed their fundraising goals and achieve their programmatic goals and objectives.”
Streiff previously was vice president and executive director for the International Fellowship of Christians and Jews. In that position, he was responsible for fundraising development programs, including the oversight and management of major gifts, planned giving, direct mail, Internet and DRTV/telemarketing efforts. He recently gained the additional responsibility of directing and expanding the Canadian Division.
Streiff also managed his own consulting firm that supported nonprofit organizations through strategic planning, campaign management and developing comprehensive fundraising programs. Prior to this he held the position of executive director/CEO for The Missionary Association, an international, faith-based organization working with the poor in more than 70 countries.
He has a bachelor’s degree in fine arts from Skidmore College and a master’s degree in direct and interactive marketing from New York University.
Streiff has been an adjunct professor at New York University, Baruch University and the Fashion Institute of Technology.
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Douglas Shaw Increases Marketing and Media Expertise
with New Executive Hire and Promotion
WEST CHICAGO, Ill. – Douglas Shaw & Associates (DSA), a leader in multi-channel marketing fundraising and communications for non-profit organizations and ministries, has expanded its leadership capabilities and experience with the recent hiring of an executive with extensive consumer marketing and media background. It also has promoted its vice president of sales and marketing to senior vice president and chief marketing officer.
Wiley Stinnett, who led marketing and media efforts at a number of major companies and broadcast ministries, will serve as vice president and senior media strategist. Michael Johnson, a veteran consumer marketing and ministry executive, has been promoted to senior vice president and chief marketing officer.
“This new addition to our executive team understands that as the number of non-profits increases, and generating visibility requires a more analytical and sophisticated approach, we must consistently develop innovative multi-channel marketing strategies to maximize fundraising results for our clients,” said Douglas Shaw, DSA founder and chief executive officer. “We are confident that his diverse background, expertise and proven track records will be instrumental in continuing to deliver results-driven services with a focus on the donor and the effectiveness and financial health of our client organizations.”
As vice president and senior media strategist, Stinnett will leverage his experience to align DSA’s clients’ broadcast programming with their direct marketing initiatives. DSA’s multi-channel approach utilizes print, television, radio, internet, and direct mail to cultivate donor relationships. Stinnett’s wealth of media and marketing experience will be instrumental in furthering DSA’s fully integrated marketing strategy. Stinnett’s efforts have led to increased growth and revenue at several major companies and ministries, including Discovery House Publishing, Coral Ridge Ministries, and the “Walk in the Word” radio program. Most recently, he served as director of marketing for 13 years at RBC Ministries, where annual revenue grew by more than $20 million.
Since his arrival at DSA, Johnson has played a key role in the company’s growth and success. As senior vice president and chief marketing officer, Johnson will be responsible for guiding the agency’s branding and shaping its day-to-day marketing and new business development efforts. He has extensive agency experience, having held key positions at Euro RSCG Dallas, Grey Advertising, Publicis/Bloom, and Saatchi and Saatchi Advertising. Additionally, with nearly a decade of experience as vice president of advancement with the Slavic Gospel Association, a Christian non-profit, Johnson has a keen understanding of DSA’s mission and its clients’ needs.
“The market is constantly changing. While many of our clients have experienced record success, economic factors such as the credit crisis, are always a threat to future fundraising revenue,” said Shaw. “It’s our job to help our clients develop strategies that will sustain and grow their organization. Our executives will play a vital role in developing creative strategies that will continue to solidify our standing in the industry, but more importantly, help our clients weather any financial challenges that may lie ahead.”
Founded in 1994 and staffed by 50+ employees, Douglas Shaw & Associates (www.douglasshaw.com) is a leading fundraising and communications agency that serves national and international non-profit organizations and ministries. The company supports its clients with a Donor-Focused Strategic Marketing® platform by redirecting client communications away from an institutional focus to a donor focus, and making donors and volunteers a vital part of an organization or ministry. DSA clients include: Star of Hope Mission of Houston, Ligonier Ministries, Operation Mobilization, Revive Our Hearts, Walk in the Word, Milwaukee Rescue Mission, Precept Ministries, Moody Church Media, and Wycliffe Associates.