Market Leader in Non-Profit Fundraising
Douglas Shaw Increases Marketing and Media Expertise
with New Executive Hires and Promotion
September 17, 2007
WEST CHICAGO, Ill. – Douglas Shaw & Associates (DSA), a leader in multi-channel marketing fundraising and communications for non-profit organizations and ministries, has expanded its leadership capabilities and experience with the recent hiring of two executives with extensive consumer marketing and media backgrounds. It also has promoted its vice president of sales and marketing to senior vice president and chief marketing officer.
Tony Passarello, former chief marketing officer for several national brands, will join DSA as senior vice president and chief strategy officer. Wiley Stinnett, who led marketing and media efforts at a number of major companies and broadcast ministries, will serve as vice president and senior media strategist. Michael Johnson, a veteran consumer marketing and ministry executive, has been promoted to senior vice president and chief marketing officer.
“The new additions to our executive team understand that as the number of non-profits increases, and generating visibility requires a more analytical and sophisticated approach, we must consistently develop innovative multi-channel marketing strategies to maximize fundraising results for our clients,” said Douglas Shaw, DSA founder and chief executive officer. “We are confident their diverse backgrounds, expertise and proven track records will be instrumental in continuing to deliver results-driven services with a focus on the donor and the effectiveness and financial health of our client organizations.”
In his new role as senior vice president and chief strategy officer, Passarello will direct DSA’s strategic planning initiatives. His expertise will be used in designing and implementing innovative fundraising campaigns for DSA’s clients. Passarello was formerly chief marketing officer for Popeyes Fried Chicken and TCBY Frozen Yogurt, where he also managed charity-of-choice relationships. Notably, while chief marketing officer at Palm Beach Tan, the company was named to the “Inc. 500,” an annual ranking of America's fastest-growing companies for three consecutive years.
As vice president and senior media strategist, Stinnett will leverage his experience to align DSA’s clients’ broadcast programming with their direct marketing initiatives. DSA’s multi-channel approach utilizes print, television, radio, internet, and direct mail to cultivate donor relationships. Stinnett’s wealth of media and marketing experience will be instrumental in furthering DSA’s fully integrated marketing strategy. Stinnett’s efforts have led to increased growth and revenue at several major companies and ministries, including Discovery House Publishing, Coral Ridge Ministries, and the “Walk in the Word” radio program. Most recently, he served as director of marketing for 13 years at RBC Ministries, where annual revenue grew by more than $20 million.
Since his arrival at DSA, Johnson has played a key role in the company’s growth and success. As senior vice president and chief marketing officer, Johnson will be responsible for guiding the agency’s branding and shaping its day-to-day marketing and new business development efforts. He has extensive agency experience, having held key positions at Euro RSCG Dallas, Grey Advertising, Publicis/Bloom, and Saatchi and Saatchi Advertising. Additionally, with nearly a decade of experience as vice president of advancement with the Slavic Gospel Association, a Christian non-profit, Johnson has a keen understanding of DSA’s mission and its clients’ needs.
“The market is constantly changing. While many of our clients have experienced record success, economic factors such as the credit crisis, are always a threat to future fundraising revenue,” said Shaw. “It’s our job to help our clients develop strategies that will sustain and grow their organization. Our executives will play a vital role in developing creative strategies that will continue to solidify our standing in the industry, but more importantly, help our clients weather any financial challenges that may lie ahead.”
Founded in 1994 and staffed by 60 employees, Douglas Shaw & Associates (www.douglasshaw.com) is a leading fundraising and communications agency that serves national and international non-profit organizations and ministries. The company supports its clients with a Donor-Focused Strategic Marketing® platform by redirecting client communications away from an institutional focus to a donor focus, and making donors and volunteers a vital part of an organization or ministry. DSA clients include: Star of Hope Mission of Houston, Answers in Genesis, Operation Mobilization, Youth for Christ International/USA, City Mission of Cleveland, Milwaukee Rescue Mission, Precept Ministries, Moody Church Media, Joni and Friends, and Wycliffe Associates.
Ted Pauls Promoted to President of Douglas Shaw & Associates
05/21/2007
West Chicago, IL — Theodore (Ted) D. Pauls has been named president and chief operating officer at Douglas Shaw & Associates (DSA), a leading fundraising and communications agency that serves national and international nonprofit organizations and ministries.
Pauls was promoted from executive vice president and will have complete responsibility for the company’s day-to-day operations, maintaining its position in the top tier of the nonprofit marketplace.
“I could not have named a more appropriate and gifted president than Ted Pauls,” said Doug Shaw, chief executive officer of DSA. “His integrity, both spiritually and managerially, made this an easy decision.”
Pauls joined DSA in 2004 as vice president of operations after a successful career with a number of major companies, such as Axiohm-TPG Inc. of Ithaca, NY; MacDermid Inc. of Waterbury, CT; Rohm and Haas of Chicago; Calgon Specialty Chemicals of Pittsburgh; and Morton International Inc. of Chicago.
He has a bachelor’s degree from the University of Rochester, New York Eastman School of Music, with a major in classical music performance. He has a master’s in business administration from George Mason University in Fairfax, VA.
“Douglas Shaw and all of our associates are committed to listening and providing an attitude of service and sensitivity that communicates the client’s voice and heart to its donor constituency. This is coupled with the latest approaches in direct response communication and messaging that address the way our donors choose to communicate with us,” said Pauls.
“The dynamics of a changing environment call for methods that make use of a multi-channel approach and sophisticated direct mail, Internet, media, telemarketing, and data analytics tools, all focused on a personal one-to-one dialogue with the donor,” he said.
Douglas Shaw & Associates (www.douglasshaw.com), founded in 1994 and staffed by 50 employees, supports its clients with a Donor-Focused Strategic Marketing® platform. The company redirects client communications away from an institutional focus to a donor focus, making donors and volunteers a vital part of an organization or ministry. DSA clients include: Star of Hope Mission of Houston, Answers in Genesis, Operation Mobilization, Youth for Christ International/U.S., City Mission of Cleveland, Milwaukee Rescue Mission, Precept Ministries, Moody Church Media, Joni and Friends, and Wycliffe Associates.
A New Strategic Alliance Combines the Benefits of Advanced Analytics with Best in Class Creative for Nonprofits
05/16/2007
West Chicago, IL and Kansas City, KS — A new strategic partnership announced on May 1, 2007, between Douglas Shaw & Associates (DSA) of West Chicago, IL, and StrategicOne (S1) of Kansas City, KS, promises to boost net revenues for a broad range of nonprofit organizations.
The dynamics of a changing environment in the fundraising arena call for a more sophisticated approach than the traditional RFM (recency, frequency, monetary) model. DSA and S1 have come together to offer a fully integrated and customized program that can be executed across all channels. The foundation of this program is built on the most advanced data analytics, cutting edge tools to gather donor insights and preferences, and best in class creative.
This new partnership combines the benefits of S1’s Constituent Relationship Marketing (CRM) model with DSA’s advanced capabilities at gathering in-depth, data-driven insights about its clients’ donors. As these insights are incorporated into content, messaging, and strategy, what will result is a communications program that goes well beyond the “what your donors did or didn’t do” to the “why they did or didn’t do it.” Working together, DSA and S1 now have the ability to guide client constituents to the right marketing channel at the right time with the right message to maximize long-term donor value.
As a part of this alliance, DSA and S1 have formed a consortium designed to provide a higher level of analytic support to DSA clients at a price they can now afford. This includes CRM data warehousing, predictive modeling, strategic analysis, and performance measurement. These tools, in combination with DSA’s strategic and creative expertise, will produce deeper constituent relationships for nonprofit organizations, resulting in more net revenue for ministry.
Ted Pauls, DSA president, says, “Our partnership with StrategicOne is a critical component of Douglas Shaw & Associates’ fundraising strategy that utilizes the latest and most advanced approaches in direct response communication and messaging. Our enhanced capabilities will allow DSA clients to focus on a personal ‘one-to-one’ dialogue with their donors, strengthening relations and cementing long-term giving partnerships.”
Doug Shaw, co-founder and Chairman/CEO, enthusiastically states: “Our new alliance with StrategicOne brings together two very distinct organizations that share the same values and commitment to service. It takes our Donor-Focused Strategic Marketing® platform to a whole new level because we are now better able to understand and incorporate the donor’s wants and desires into our communications in a way that makes them feel more a part of the organizations they support. We’re delighted to be known for the company we keep!”
StrategicOne is a leading CRM consultancy and analytics firm that focuses on using data, analytics, strategy, and performance measurement to help its clients move from a campaign-focused view of direct marketing to a donor-centered view. Mike Rogers, StrategicOne’s CEO, says, “Constituent Relationship Management, when effectively implemented, represents the next significant advancement in fundraising.” Mike Plunkett, StrategicOne’s COO, says, “We are thrilled to have DSA as a strategic partner and to be an integrated part of their client services. We believe our CRM services combined with their donor-focused approach is the best way to appeal to constituents based on their preferences, therefore optimizing results for clients.”
StrategicOne has offices in Kansas City, KS, Lincoln, NE, and Washington, DC. Organizations that StrategicOne has had the privilege of serving include leading nonprofit clients such as The Salvation Army, Concerned Women for America, Prison Fellowship, Alliance Defense Fund, Focus on the Family, ALSAC/St. Jude Children’s Research Hospital, and Moody Bible Institute. For more information, call Mike Plunkett at 913-342-9100 or visit www.strategic-one.com.
Douglas Shaw & Associates Adds Two Senior Team Members.
07/05/2006
West Chicago - Douglas Shaw & Associates (DSA) recently announced the addition of two new key hires. Michael Johnson joins DSA as its new Vice President of Sales & Marketing. As a primary player on the agency's new business team, Michael will develop and execute proactive strategies and tactics that will generate opportunities for the agency to gain clients in new and existing market segments. Before joining DSA, Michael most recently held a similar position at KMA Direct Communications in Dallas. Michael brings a wealth of fundraising, marketing and advertising experience to DSA, having formally worked as the Vice President of Advancement for the Slavic Gospel Association for seven years and, prior to that, he worked for a number of large, commercial advertsing agencies in New York and Dallas.
Joining the agency as its new Director of Market Research & Product Development is Mark Loux. With more than 20 years of direct response marketing experience, Mark brings strong strategic, analytical, offer development and testing skills to DSA, which will augment the agency's print and web donor acquisition and cultivation efforts. Prior to joining DSA, Mark was most recently the Director of Marketing with Brownells, an international manufacturer and distributor of firearm parts and supplies, located in Iowa. Mark also held similar fundraising, marketing and consulting positions with Stratmark Group and KMA Direct Communications.